UX Consulting · B2B SaaS & Fintech
You don't need a redesign. You need a diagnosis.
Most designers open Figma before understanding the problem.
I audit your product first. I tell you exactly what’s broken, what it’s costing you, and whether I’m the right person to fix it — before you spend anything.
UX Consulting · B2B SaaS & Fintech
Most designers jump straight to solutions. I don't.
Every product I’ve worked on had the same hidden problem: the team was solving symptoms, not causes. Fixing the wrong screen. Adding features to a broken flow. Redesigning what users had already learned to navigate.
The audit changes that. Before a single wireframe, I observe, diagnose, and tell you exactly where users are losing trust — and why.
01 / Observe
I look at your product through your user's eyes
I walk through every critical flow as if I’ve never seen your product. Onboarding, activation, key actions. I note every moment of friction, confusion, or cognitive overload.
02 / Diagnose
I find the 3–5 things actually hurting your metrics
Not everything needs to be redesigned. I identify the specific UX problems with the highest impact on your conversion, activation, or retention — ranked by priority.
03 / Recommend
I tell you what to fix, in what order, and why
You get a clear, honest report. What’s broken. What it costs you. What the fix looks like. Then you decide whether to move forward — with me or with anyone else. No pressure.
The reasons you're hesitating are valid. Here's the truth.
I’ve heard these before. Not as excuses — as legitimate concerns. Let me address them directly.
“I don’t know if I can trust you.”
You shouldn't — yet. That's precisely why we start with the audit.
Trust is earned through evidence, not promises. The audit is your zero-risk way to see how I think. You’ll get a real diagnosis of your product — no sales pitch attached. If my thinking resonates, we go further. If it doesn’t, you still walk away with actionable insight. Either way, you win.
“It might be too expensive.”
A broken UX is already expensive. It just bills differently.
Every user who churns, every support ticket from a confused customer, every activation that doesn’t happen — that’s your current UX bill. You’re already paying for bad design. The question isn’t whether you can afford to fix it. It’s whether you can afford not to. The audit starts there.
Free audit — no commitment
Start here. For free.
The UX audit is how we begin every engagement. It’s also completely free — because I’d rather show you the quality of my thinking than describe it.
- Walkthrough of your core user flows (I'll record my session)
- Identification of your 3–5 highest-impact UX problems
- Priority ranking: what to fix first and why
- A written audit report + Loom video walkthrough
- Honest recommendation: whether to move to the 10-day sprint
about me
Your product isn't too complex.
Jorge Rivera is a UX consultant for B2B SaaS and Fintech products based in Medellín, Colombia. Most tools generate interfaces. I watch people use them — and I’ve done it for 6+ years across products that handle real money, real workflows, and real consequences. Before I redesign anything, I sit with your users, find where they hesitate, and translate that complexity into flows anyone can complete.
6+ years
Designing B2B SaaS & Fintech products — from 0 → 1 design systems to AI-powered financial platforms.
0 guesses
Every design decision is backed by user research, behavioral data, or validated flows. Never gut feel.
10 days
Full UX/UI. Delivered. No need to hire employees. A senior designer focused on both the user and the business.
“Shipping on time isn’t a coincidence. It’s what happens when the UX is figured out before the sprint starts.”
Jorge Rivera
UX Consulting · B2B SaaS & Fintech
Tech leaders who know me
Projects I'm proud of
HEALTHCARE – PRODUCT DESIGN
Designing an MVP for a laboratory platform
FINTECH – PRODUCT DESIGN
Finaipro - AI predictions for analysts
B2B SaaS – PRODUCT DESIGN
Facturas AI - Invoice automation
B2B SaaS – UX/UI DESIGN
Pentesting for software development apps
B2B SaaS – UX/UI DESIGN
Vulnerabilities scanner for smart devices
Fintech – UX/UI DESIGN
Optimizing the onboarding process for finance
request the ux audit
Ready to find out what's really broken?
Fill out the form. I’ll review your product and get back to you within 48 hours to schedule the audit session. No pitch call. No sales deck. Just an honest look at your UX.
what happens next
- I review your submission within 48h
- We schedule a 20-min context call (optional)
- I audit your product and record the session
- You receive the full report + Loom walkthrough
- You decide if you want to move to the 10-day sprint